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Privacy Policy (also referred to as “we” and “us” throughout this document) is committed to protecting and respecting your privacy. This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following information carefully to understand our practices and views regarding your personal data and how we will treat it.

For the purpose of the Data Protection Act 1998 (the Act), the data controller is Redback with trading offices based at 12 Britannia Square, Worcester WR1 3DG.

We want you to know that we respect the privacy of everybody who visits our website and anyone making an enquiry or purchases items available on our website. We set out below what information we learn about you when you visit our website, what we do with that information and how you can change the information we have.

Information We May Collect

We do not collect any personal information from our website visitors, so you are free to visit our website as often as you like with no need to register.

We may collect and process the following data about you:

• Information that you provide by filling in forms on our site This includes information provided at the time of registering to use our site, subscribing to our service or requesting further services.

• If you contact us, we may keep a record of that correspondence.

• Details of transactions you carry out through our site and of the fulfilment of your orders.

• Details of your visits to our site including, but not limited to, traffic data, location data, web logs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access.

Where you submit an order to us you maybe required to submit to us your name, e-mail address, contact telephone number and credit or debit card details (if appropriate), together referred to as ‘personal Information’. This information is stored for up to six months on our servers in order to process your order and to assist in any queries that occur.

IP Addresses and Cookies may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users' browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on your computer’s hard drive. Cookies contain information that is transferred to the hard drive of your computer. They help us to improve our site, to deliver a better and more personalised service and permit us:

• To estimate our audience size and usage pattern.
• To store information about your preferences, and so allow us to customise our site according to your individual interests.
• To speed up your searches.

• To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

Please note that our advertisers may also use cookies, over which we have no control.

Uses Made Of the Information use information held about you in the following ways:

• To ensure that content from our site is presented in the most effective manner for you and for your computer.
• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

• To carry out our obligations arising from any contracts entered into between you and us.

• To allow you to participate in interactive features of our service, when you choose to do so.

• To notify you about changes to our service.

We may also use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these by post or telephone or email where you have consented to receive such information.

If you do not want us to use your data in this way, please tick the relevant box situated on the registration form.

Disclosure of Information
We at want you to feel free to use and explore our website without worrying about whether your visit will generate unwanted sales or marketing activity such as junk mail or spam. All our staff maintain a responsibility to keep your 'personal information' confidential and will only use it to offer relevant products and services related to your enquiry or order. Any 'personal information' that we use to provide or promote our products and services to you will not be passed to any third party organisation for marketing purposes.

We may disclose your 'personal information' to third parties if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our ‘terms of use’ or ‘terms and conditions’ of supply and other agreements; or to protect the rights, property, or safety of our trading business, our customers, or others.

Security of Data
We will provide the same protections in respect of any electronic communications received from you as those employed in respect of information received by mail and telephone. When you order from our website all payments, credit or debit card, are processed through HSBC banking secure services and that information is encrypted by the use of security systems with encryptions and firewalls, provided on a secure socket layer (SSL), to protect the confidentiality and integrity of your information from unauthorised access and disclosure. If you have any questions about the security of our sites please e-mail us at

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at 12 Britannia Square, Worcester WR1 3DG or

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

By using our sites you consent to our collection and use of your ‘personal information’ as stated above. We want you to be aware of the information we collect and how we use it at all times. Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. We welcome any queries, comments or requests you may have regarding this Privacy Policy. Please do not hesitate to contact us at or, 12 Britannia Square, Worcester, WR1 3DG.